General SEO, or search engine optimization, is a set of best practices that can help improve your website’s search visibility. This can help you generate more traffic and build brand awareness among potential customers.

It includes both on-page and off-page elements, but is focused on how to optimize your site for search engines. Here are some of the most important things you should consider when developing your SEO strategy:

On-page Optimization (On-Page)

Creating high-quality, search-friendly content is crucial for optimizing your page. This means making sure you use relevant keywords and include them in a variety of places on your pages. You can also include images, videos, and other media files to support your content and provide extra context.

Create a unique title for every page, and make sure your on-page title is accompanied by an optimized meta description. This can increase the number of clicks your content receives and help you rank for higher-priority keywords.

Write a well-thought-out headline and make sure the text inside the title is engaging, accurate, and contains your primary keyword. This will help the search engines understand what the page is about at the very highest level and will make it easier for users to find your content when they do a search.

Don’t overdo it though – use bold, italics, and other emphasis tags to highlight your key phrases but keep the content easy to read. It’s also a good idea to write naturally and avoid using keywords too frequently, as this can negatively impact your site’s rankings in the long run.

Link to other pages on your site whenever you can, but do it carefully and keep search in mind. Internal links are a way to pass authority and share content, so it’s important to make sure you’re linking with intention. Read more

Use natural language for internal link anchor texts. This means writing text like “Read this article” or “Check out this product.” It doesn’t have to be exact, but it should give search engines and users a basic idea of what the page you’re linking to is about.

Identify hub pages and topic clusters that aim for broad, high-search-volume keywords and will serve as the center of your website’s content. Next, develop supporting pages or posts that link back to each hub page.

External Links

Adding links to other sites can help your content stand out from the crowd and drive more traffic. Be sure to choose high-quality, trustworthy websites that will pass their link juice to your site, which can boost your search engine ranking and authority.

Social Media And Video

Posting to social media platforms is an important part of your SEO strategy. Platforms like Facebook, Instagram, Twitter, and YouTube directly influence your search ranking and expand your audience.

This can also lead to more backlinks, which can further increase your overall site’s authority. It is a good idea to include a call to action in your social media posts to encourage people to share and engage with your content.